Hi, I'm Isabel, the founder of Rooted and a college student at the University of Missouri. I started this business to create something meaningful, stylish, and lasting. For me, permanent jewelry is more than a trend, it’s a way to celebrate the people and values that matter most. Rooted is inspired by my own connections to family, friends, and faith, and I hope every piece I create helps others feel just as grounded in what they love.

I chose the name Rooted because it reflects the deeper meaning behind permanent jewelry. The double O in the word naturally forms an infinity symbol, which captures the idea of forever bonds. Rooted represents both where you come from and the people you choose to stay linked to. 

Rooted is a traveling pop-up business that sets up shop at different spots around town. Follow us on Instagram @rootedpermanentjewelry to see where we’ll be next!